EJS is a powerful tool used for templating. Befittingly, the 'E' in EJS stands for 'Effective'.

Coupled with Express, serving views on static websites couldn't be easier.

One great thing about EJS is that its small and concise set of features allow us to dynamically inject HTML as we like in a number of ways.

I like that EJS keeps things simple by leaving the markup as is and sprinkling some JavaScript in there for control flow. While there are other alternatives like Jade,

I love that there is no need to learn any new syntax because EJS makes use of actual javascript.